Vially

About Us

The art of scent has a long and rich history that has enchanted cultures and generations. At Vially GmbH we share your passion for perfumes and understand the challenges facing the perfume industry. Our mission is to help you succeed in this fascinating world.

As a perfume manufacturer, you need to be highly productive. This leads to necessary storage capacity, because although you have to cover the demand at all times, you only know parts of it. The market is difficult to understand; while there is high demand in location A, there may be dead silence in location B. Producing all perfumes in line with demand and selling them successfully is more the exception than the rule.

This is where our service is based. Because overproduction leads to a lot of effort, and if you regularly have to destroy perfumes because they take up space and sales are sluggish, the entire machine of your company comes to a halt. You need knowledge about markets and target groups, you need to recognize trends and adapt your portfolio accordingly. So what you need is information, information, information.

Where are your customers? And where not? If you can answer these two questions, the jerking will stop. We provide you with the answers to these crucial questions because we have data and statistics on the basis of which you can work in a targeted and efficient manner.

In this way, we not only optimize your processes and help reduce rejects, we also show customers what they don’t know and therefore don’t pay attention to. The ability to test perfume samples at your leisure at home has proven to be a simple but rarely used idea. Instead of being in the hustle and bustle of a store, you can choose your perfume in a relaxed atmosphere at home.
Since we send the samples to customers and they can then purchase their desired perfume directly from the manufacturer – i.e. from you – a small perfume sample was used to build something whose value cannot be overestimated: customer loyalty.

Even if humans are creatures of habit, they can still be enthusiastic about new and unknown things. However, he rarely does this without a little outside help. It is not without reason that in this context there is something to the saying that some people have to be “forced to be happy”.

It seems almost paradoxical, but on the other hand it couldn’t be more wrong to expect someone to feel happiness through coercion. And so we rely on the curiosity of wanting to get to know the unknown. This works best if you show the new thing, identify it and point out its advantages.

Our concept is tailored to customers and their needs; in addition to the exceptional quality of your products, it offers customers convenience and the convenience of quickly and easily getting exactly what they want after our help: the new, the unknown.

Our overarching goal is clearly defined: We want to bring customers and companies together. With a variety of data and statistics, we perfect your processes, reduce waste and enable you to develop tailor-made product developments that suit the market and customers. And we shorten the path from the customer to you. By sending samples to customers, we reduce customers’ inhibitions and encourage them to order their (new) favorite perfume directly from you.